Archive for blogging

Business Blogging: 4 Tips
PLUS 1 Great Video on Creativity

Business-bloggingBusiness blogging can be frustrating for professionals. Does this happen to you? You sit down to (finally!) write on your business blog, you’ve done a bunch of research, you’ve created lists, outlines and even saved a few great blog post drafts, but you haven’t actually published any of your content… There always seems to be one more thing to check before you pull the ‘publish’ trigger.

I talk to professionals all the time who are ‘blog publishing shy’. Perhaps the most crucial stage of business blogging is implementation: PUBLISH THE POST! In this series of blog posts, I’ve been sharing my tips on the four stages of writing a great blog post. It follows the same steps of any creative process:

Preparation => Incubation => Illumination => Implementation

Business blogging is creative but it also follows steps. If you want to write quality content that reflects the quality of your services as a professional then follow these four steps all the way through to implementation.  Creative blog posts are written by a process. Read More→

Does Your Blog Pass the Blink Test?
3 Critical Blog “Must Haves”

Blink TestDoes your blog pass the blink test? Content is king, but if your design stinks, visitors won’t get past the banner. They won’t stay, they won’t get to know you and they won’t subscribe to your blog.

I mentioned this in my previous post: in order to impress visitors and showcase your business expertise, your site must pass the “blink” test.  If it doesn’t, you could be spending a lot of your valuable time blogging for nothing.

Bad blog design = bad marketing = no new business. Stinks, doesn’t it?

The three critical blog “must have” elements you need to consider:

  1. Branding/Personality (Banners, logo, photos)
  2. Navigation/Simplicity (Layout, use of white space and read more)
  3. Content (Problems you solve for your readers)

Branding/Personality

Read More→

Blogger’s Block: Writing Tips to Get “Unstuck”

What do you do when you’re stuck and can’t write on your blog? Here are some blog writing tips. I diagrammed them out.

It’s the rainy season here in Mexico – a great time to do a lot of reading and writing.  At least, that’s what one would think…But…I’m having trouble.  I’m stuck.  I’ve got Blogger’s Block.  (Yes, even experienced bloggers can get stuck from time to time.)

Solution? Start writing about where I’m at, what’s going on here, and then tie it in with something useful and relevant to readers. That’s one blog writing tip that usually bails me out.

Source of problem? I’ve been blogging so much lately for my clients that I’m dried up and stale for my own blog.

So what? I’ll bet some of you have the same blog writing problem or similar. You give your all to your clients, then when it comes time to do your own content marketing you’re as dry as toast without butter.

It’s no wonder the cobbler’s children have no shoes.

What to do? One blog writing tips is to “Just do it,” just start writing and see what comes out. You may surprise yourself. One of my clients tells me he doesn’t write that much anymore. He finds it easier to hook up the Web cam and post a video clip. Hmmm…wait a sec.

Just by starting to write, I had to trace my thought processes to find what I usually do when I am stuck. This time I diagrammed it out using SmartDraw.

It’s interesting, no? Much easier to show than tell, and you can clearly see my four favorite resources for breaking bloggers’ block.

I will now go walk my talk and come up with some good blog posts.

And if you’re still having trouble, I’ve got more tips in a great little package you can have called Time Saving Tips for Smart Bloggers, audio, transcript, PDF handouts. You can solve your blogging blues with all the tips in this program.

What resources do you use to find ideas? Hit the comment link and share.

Blogger’s Block Strikes Blog Squad…Blogger Bites Back

Grrrrr…

I’m going nuts. This hasn’t happened in a long time. I’ve been sitting at the computer for the last 2-3 hours wondering what to write about. I’m the gal who says blogging is easy, 1-2-3, done in 20 minutes.

I admit lately it’s been taking me more than hour to post. Some days longer. And I call myself The Blog Squad…I’ve even got a great little package you can have called Time Saving Tips for Smart Bloggers, audio, transcript, PDF handouts. You can solve your blogging blues with all the tips in this program.

Have I changed my mind about how nifty blogging is? No. Am I stuck? Yep.

Solution? Start writing about where I’m at, and then tie it in with something useful and relevant to readers.

Source of problem? I’ve been blogging so much lately for my clients that I’m dried up and stale for my own blog.

So what? I’ll bet some of you have the same problem or similar. You give your all to your clients, then when it comes time to do your own content marketing you’re as dry as toast without butter.

It’s no wonder the cobbler’s children have no shoes.

What to do? Just do it, just start writing and see what comes out. You may surprise yourself. One of my clients tells me he doesn’t write that much anymore. He finds it easier to hook up the Web cam and post a video clip. Hmmm…wait a sec. Read More→

Ghost Blogging for Executive Coaches

If you’re a busy professional, you know how hard it is to run your business and provide quality services to clients, and have enough time to take care of your online marketing and publishing tasks.

You may be a thought leader in your field, but if you’re not publishing content on  the Web, you’re not going to get found, get known, and get clients.

You need to be blogging 2-3 times a week, submitting articles to directories, participating on LinkedIn, Twitter, and Facebook… impossible for one person to manage and still have a life.

Somethings like social media updating and article submissions can be handled by a V.A. But others, like blog writing, needs to be very good so that it sounds like something you’d say, professional and informed.

There are a lot of outsourcing solutions but very few good ones. When it comes to quality content for executive coaches, I don’t recommend you hire anyone who doesn’t have experience in your field, a thorough understanding of your clients and target market and good Web knowledge and experience.

Good help is hard to find, as they say. If you’re an executive coach, let me know if I can help you. If you’re in another field I probably can’t write for you, but I can revise what you’ve written, edit it, make it suitable for Web publications.

Click here for more information.

Blog or Website: Do You Use WordPress as a Website?

Do you use WordPress for your business website? Many people do.  And I’d like to know if you do, how long you have used it as a website, and what your opinion of it is. Leave a comment if you’d like, since the poll only gives you a yes/no choice.

My content business, ContentforCoachesandConsultants.com, is built on a blog platform, although I don’t use it as a blog. I use it as a traditional website for my business, with product pages, etc.

I see a trend here. Many independent professionals want to be in control of their sites, without having to go through a webmaster, and without learning coding or programming.

WordPress makes it easy for anyone to update their own site. You can create pages, just like a website. It can be customized to look like a traditional website for any business, or you can get something customized specifically for your needs.

There are a multitude of talented web people available for customizing it for your needs. Once set up, you can easily publish fresh content, write sales copy, add product pages, and benefit from the facility with which WordPress works with the search engines. Smooth.

I stopped using Dreamweaver software for my websites over two years ago, and started afresh using a custom-designed WordPress platform. Together with my merchant cart, KickStartCart, it gives me everything I need to run an online business, build my marketing database, provide digital products and attract clients with content that’s optimized for search engines.

And, trust me, I’m not someone with a lot of tech skills. I didn’t grow up in the computer age. Demographically, I’m probably in the cohort of  “techno-old-farts.”

Please vote, either yes or no. The results will be shared as we gather more opinions. And if you’ve got a WordPress story to share with us, tell us in the comments how you’re using it for your business, please share your url so we can come check it out!

WordPress Beats Out Typepad 4 to 1 in Poll

Two-thirds of readers of this blog use WordPress as a blogging platform,  according to results of the poll set up 6 days ago. If you haven’t voted yet, please do so here.

Typepad users make up 14.5% of my blog readers, and the other platforms are in the single digits. Of WordPress users, 25.3% use a platform hosted by WordPress.com, 44% use a self-hosted WordPress blog.

Because of the overwhelming majority who use WordPress, my next teleseminar will be designed for WP users. Specifically, I’m going to interview an expert about how to create a sales page using WordPress. Stay tuned for a date, and… of course, a WP sales page where you can sign up for the free class and learn more WordPress tips.

As you probably know, I switched from a Typepad hosted blog a couple of months ago to self-hosted WordPress, with a Headway theme. So far, I’m very pleased with both the ease of posting, the design and widget features, and the SEO results. Read More→

Blogging for Blind Users: See What They See

I just got a phone call from Jacqueline Fernandez in New York City. She called because she wanted to know why a comment she left on my blog hadn’t yet been approved. I had been out of the office for several hours. What she said after that, blew me away.

Ms. Fernandez is a blind person who’s trying to navigate the Web, read blogs and leave comments. Here is her comment left on my blogging poll post, and I’ll share it with you because she deserves to be heard. If any of you out there have a suggestion to help her, please leave a comment, or go to her site and connect with her.

“I’m so frustrated and I’m about to throw in the towel with Social media. I am a blind person trying to make it on the internet for over two years now, but its been a total nightmare for me due to the lack of accessibility [for blind people] on the ‘Net.

“At the moment I’m using Posterous. This is the only blogging platform that works with my screen reader, but I am noticing that they are adding new features [graphics] and that means that I have to pack up my bags full of my content and find another Blogging site.

“I would love to be on the cutting edge and use WordPress so I can get indexed by Google and get traffic, but its so hard for me to set WP up with all the plugins and themes.

“For all those taking this poll try this little experiment. It can open your eyes a little bit into an unfamiliar world & hopefully you will understand the importance of having [enhanced] accessibility in your web sites.

“Are you ready? Here you go: take the test & experience my world of darkness . http://j.mp/9JYHHm”

Thanks, Jacqueline, for opening our eyes to your world. I’m glad you were able to read my posts, and to respond to the poll. You’ve given me, and others, something to think about…