What’s the most difficult thing about marketing your services to people on the Web? If you’re someone who sells your expertise, like a doctor, lawyer, an executive coach, any kind of consultant, it’s probably hard for you to toot your own horn.

Unless you’re a raving narcissist, you probably struggle to publish a blog where your goal is to look like the smartest in your niche. And yet you must, if you want to get found, get known and get clients.

You can write about what you’re an expert in, share your knowledge, and talk about your work with the people you’re helping. But even if you’re the world’s number 1 best at what you do, this challenge is one of the most difficult:

How do you build trust with readers who land on your blog or website in 25 seconds?

(Because that may be all you have to impress them. Studies show that people usually spend 25-35 seconds on a web page.)

One of my clients is a successful coach. She helps high-achieving executives become better at what they do. And  she’d love for other people to know how good she is at doing what she does, because she’d love to help more people.

She hasn’t started her blog yet, because she’s not clear how she would convey her message. She knows she’s good at what she does, but doesn’t want to come across as a “know-it-all,” when it comes to coaching people to make lasting improvements in their lives.

Here are 10 tips professionals in any field can use to write about themselves on the Web and get marketing results. Read More→