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Better Business Blogs:
Correct Those Broken Links

By Patsi Krakoff

Friday, June 17th, 2016

Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. In a perfect world, we would always […]

Categories : About Blogs, Content Marketing, Writing for the Web

Tags : blog content, blog formatting, blog marketing, business blogs, Content Marketing, content marketing with blogs, SEO, Writing for the Web

5 Ways Blog Analytics Improve
Your Business Blog

By Patsi Krakoff

Wednesday, April 27th, 2016

How do you use your blog analytics? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content: Content (compelling) Assets (free) Social Media Track Here are the top five practices in […]

Categories : About Blogs, How to...Tips, Online Marketing

Tags : analytics, blog content, blog traffic, tracking, web traffic search traffic

How to Blog for Your Business Using Personality

By Patsi Krakoff

Wednesday, December 16th, 2015

Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters. If you’re writing for business, you want to connect with your readers by using personal stories. But how much is too […]

Categories : Attracting Clients, On Writing Better, Story Telling, Writing Great Blog Content

Tags : blog traffic, content marketing tips, personal stories, personality

Business Blogging Time-Saving Tips for You (and Your Cat)

By Patsi Krakoff

Wednesday, August 26th, 2015

When it comes to business blogging, how do you save time and still get results? How do you make blog tasks so easy your cat could do it? It’s the dog days of summer but around our house that expression isn’t acceptable. Doodles and Buster would have a cat fit. Here in Mexico we’re in […]

Categories : Content Marketing, How to...Tips, Managing Your Ezine & Blog Tasks

Tags : blog content, business blogging, content marketing with blogs, how to start blogging

How to Write Great Blog Posts Every Time

By Patsi Krakoff

Wednesday, October 1st, 2014

How do you create quality content that attracts online readers and yet works to promote the growth of your business? Creating great content for your business blog is a what and how issue, as in what constitutes “good” content, and how does one produce that content so that it brings in the readers that a business blogger wants. Quality content stimulates reader/customer engagement. Here’s what quality web content […]

Categories : Buying Content, How to...Tips, On Writing Better

Tags : blog content, business blogs

A Quiz: Test Your Content Marketing and Blog Writing Knowledge

By Patsi Krakoff

Wednesday, September 24th, 2014

Quality blog posts are key to your business getting found on the Web. While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) it’s harder than you might think. Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. If you want to get […]

Categories : Attracting Clients, Content Marketing, Getting Read, On Writing Better

Tags : Attracting Clients, blog content, business blogging, content marketing with blogs

Simplify Your Blog Writing:
Shortcuts to Publishing a Leadership Blog

By Patsi Krakoff

Wednesday, June 18th, 2014

How’s your blog writing going? Snap, crackle and publish? Or are you a little blocked, maybe even constipated? Do you feel dread and overwhelm when it’s time to post on your blog? You may offer great solutions and services for your clients, but if you don’t simplify your blog writing tasks and publish frequent, compelling […]

Categories : About Blogs, Content Marketing, How to...Tips, Managing Your Ezine & Blog Tasks, Writing Great Blog Content

Tags : blog content, blog marketing, blog writing, Content Marketing, content marketing with blogs, Shortcuts

Blog Goals: 5 Tips to Keep Your Blog
Focused and on Track

By Patsi Krakoff

Thursday, June 12th, 2014

Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?” Guess what? These two questions are related to the same problem: not enough clarity about blog goals. Here’s how I help my clients solve this problem of clarity: Define […]

Categories : Content Marketing, How to...Tips, Managing Your Ezine & Blog Tasks, Writing Great Blog Content

Tags : blog content, blog writing, how to start blogging