How can you make the most of your blog marketing and outreach? Here are some helpful tips so that your business blog attracts more readers, and you get found, get known, and get clients.

Small business owners know that a well-formulated blog with consistently fresh content can improve brand image, customer interaction and overall revenue. Blogs are so powerful, in fact, that their Web pages are prime real estate for outside companies that are hoping to improve page rank of their own.

In fact, a key tactic for SEO ranking is the practice of guest blogging with links back to the author’s site.

Back linking programs are becoming a standard operation of business blogs in all industries and of all sizes. The pro for blog owners is quality content written by someone else. The obvious benefit to outside companies is the ability to add a link to increase their own online credibility.

But such practices are not without peril. If you are thinking about allowing other writers in your blogging space, but unsure of how to maintain creative control and authority, follow these steps for the best outcomes in back linking and blogger outreach programs:

• Agree to terms upfront. You put a lot of time and effort into ensuring that your blog accurately represents you and your brand image. Though an outside company may have good intentions, it does not have your vision or know your blogging goals. Take the time to explain who your audience is, what types of posts do well with readers and what topics are completely off limits. If your blog is about B2B technology, make sure outside bloggers do not send you posts about B2C topics. Come up with a regular deadline and a workflow. Read More→