Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? Are you serving valuable, relevant content within the lines of your readers’ needs?
This week I’m watching the world’s best players battle it out on the courts at the Parisbas Tennis Open in Indian Wells, California. I’ve noticed a few things that applies to content marketing.
Persistence and control is the name of the game. With me, I get impatient in a rally, and with a burst of aggression I’ll end the point with a whopping drive… clear out of the court.
I know people who blog like that. They write 600-900 words every few weeks, then wonder why they aren’t getting search traffic.
Blogging for your business doesn’t work that way. Steady as you go, writing at least twice a week, at least 350 words, focusing on the key words that drive results for your business, mixing information with stories, always keeping the reader in mind.
Business blogging is like tennis: you want to keep the ball in play. The “ball” is the conversation you have with your ideal clients, your readers. What problems can you solve for them? Keep the dialogue alive. You can’t do that when your blogging is inconsistent.
If you want to get found on the Web, you need plenty of content that’s relevant to your readers. The more you create new content, and publish on your blog, the better the possibilities your ideal clients will find you.
Get found, then get known by your readers. You are priming the pump towards getting new clients. Persistence pays.
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Blog Content: Are you personal… or all business?
I got an interesting comment on a post I did beginning of June and I can’t stop thinking about it. The post was about staying on target with your business goals when you create content for your blog. Don’t Jerk Readers Around: 5 Tips for Staying on Track.
First Eileen said she didn’t agree with my premise that you might be jerking readers around if you’re not staying on track with your content:
“I’m not sure I agree with this. My blog niche is arts and crafts. Most of my favorite other artsy blogs do this routinely. One day they blog about what happening at home. The next they may share a tutorial or run a contest or review a book.”
Then Keenan said, “I agree with Eileen. Although you don’t want to be completely all over the map, changing up your subject matter is critical.
“Blogs represent people. They create connections to their readers through their personalities. When a blog stays on topic all the time, it begins to feel white-washed like any on or off-line newspaper or magazine.
“Personality plays a huge role in a blog. Blogging about those things that are part of the authors passions, likes, dislikes, opinions etc. allows followers to connect with the blog. It’s what makes blogging different than reading commercial news. Read More→