Lately I find myself building pyramids. Not real ones, but the kind you can do in Microsoft Word docs. I use them to illustrate a point in an article or blog post. Content marketing with visuals makes your piece clearer, and more compelling to the readers. Here’s what I’ve designed in just the last few […]
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Here are some key marketing questions to ask and answer before you write a single word of content, if you want to get good content marketing results. When you outsource writing for your blog, newsletter, video or any type of content marketing, be very clear about your content marketing goals. In fact, it doesn’t matter […]
Having a hard time staying focused on your business content marketing? Focus-schmocus. Sometimes you start off doing one thing and end up an expert at something else. Life is like that. I look at content marketing as an experiment or adventure. Some things work well and you do more of them. Others, well, let’s hope […]
What’s the most important thing you can do to improve your skills as a writer, blogger, or content marketer? I’m not sure there’s any one right answer, but my vote goes to working on your cognitive fitness. That’s a term we’re going to be hearing a lot about. I first read about it in Harvard […]
What private Hell do you go through to write fresh blog content? How do you pick a blog topic that will score with search engines AND solve a problem your target audience frequently has? Do you scour the dungeon of your mind for new slants on old stuff? I don’t know any business professional who […]
“Content is king.” Bill Gates said it, so it must be true. Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a […]
Want to know more about online persuasion and how you can write content that gets results? Here’s a quick one minute video promoting my Content Marketing with Blogs ebook. The e-book formatting and design was done by my son-in-law, expert graphic designer and creative genius, Scott Krakoff. Tell me what you think… If you haven’t downloaded it yet, […]
For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. A study done by Shopify, shows the growth of this site is better than Facebook and Twitter at the same point in their history. […]
How should content marketing be used on the home page of your website? What makes good website copy? More specifically, if you’re a professional service provider, like an executive coach, a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? No matter what business you’re in, your […]
2012 Content Marketing – how did we get here so fast? I’ve been reviewing my 2011 blog posts, email broadcasts, videos, and taking stock. I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. (Photo courtesy Rawich/FreeDigitalPhotos.net) Here’s a checklist for reviewing your 2011 content marketing results […]
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