Archive for Content Marketing – Page 15

Content Marketing for Coaches and Consultants

By Patsi Krakoff
Thursday, December 30th, 2010

If you’re an executive coach or consultant or a professional working with leadership issues, may I make a suggestion? Content marketing for coaches and consultants can be outsourced, here’s how.

You can get quality content at my other site, ContentforCoachesandConsultants.com.  When you become a subscriber you benefit from article discounts up to 45% for the year. Plus, in many states and countries, your purchase qualifies as a business expense and will be tax deductible.

Up until midnight ET December 31, 2010, you can use discount coupon codes and get an additional 10% off subscription prices.

Content for Coaches offers subscriptions for articles, formatted newsletters, blogging services, or All-in-One E-newsletter Service management for 10% off the regular prices:

  • Save up to $40 per article – pay only $39 per article on a subscription of 12, or $49 per article for a subscription of 6.
  • Save up to $99 on a subscription of 6 or 12 PDF formatted newsletters, either four pages or two pages.
  • Save $240 on the design, formatting and distribution of your e-newsletter with an annual All-in-One Ezine Service.

Here’s a list of links for additional details and the corresponding coupon codes you can use at checkout to receive the 10% discount.  Let us know if you have questions.

Article Subscriptions – 2010ArticlesBonus

PDF Newsletters – 2010PDFBonus

All-in-One Ezine Service – 2010EZINEMGMTBONUS

Blogging Service: We are offering a 10% discount on ghost blogging for both 6-month and 12-month options. However, since this is individualized original content, we only have openings for two more clients. Send me an email if this is of interest to you.

Here are some sample titles and topics available: Read More→

Categories : Buying Content, Content Marketing, Managing Your Ezine & Blog Tasks
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What Are Your Target Audience’s 5 Top Web Sites?

By Patsi Krakoff
Wednesday, December 15th, 2010

If you want to create content that engages readers, you have to know their online habits and interests. Yet how many of us scramble to post on a blog or upload a  video to YouTube without taking time to survey our target audience?

Here’s a quick list of survey questions for your target audience:

  1. What are the five top web sites you visit frequently in your work?
  2. What are your online reading habits, blogs, websites, articles, videos, podcasts?
  3. Do you use social media like Facebook, Twitter or LinkedIn?
  4. Do you access web content via RSS feeds?
  5. Subscribe to e-newsletter and blogs?
  6. Do you read web content from a smartphone?

You have about eight seconds to engage someone before they click away. Clever headlines will get them to click over to your content. But unless you know what your audience wants, you’re shooting in the dark. They won’t stay. Click and bye-bye.

Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. Therefore your content needs to trigger to action. That’s the way you engage readers to respond. Your content should be created with the end in mind: to further a relationship. Read More→

Categories : Attracting Clients, Brain Based Content Marketing, Content Marketing, Online Marketing
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Content Marketing Tasks: Practice Makes Progress

By Patsi Krakoff
Monday, December 13th, 2010

If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. Persistence has been touted by poets for a reason.

Your brain learns a lot each time you try something, even if you fail. If you stop trying, you’ll walk away with nothing. If you persist, however, the rewards are huge.

Example: public speaking. Many small business owners and entrepreneurs including many of my clients love getting the chance to get up and speak. The larger the group, the better. In my experience, they are extroverts. They love people and love conversations.

On the other hand, they usually don’t like writing. (Which is why they are my clients… they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.)

Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. They would rather have a root canal than deliver even a 3 minute elevator speech at a networking event. Read More→

Categories : Brain Based Content Marketing, Content Marketing, Online Marketing, Writing Speeches
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Content Marketing Tips to Get More “Juice”

By Patsi Krakoff
Thursday, December 9th, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web.

I began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Then you expand each one into 3-5 blog posts.

The point is that as long as you are writing quality posts for your readers, use that content in multiple ways, at multiple points in time, and deliver it multiple ways.

For example:

  1. Take a 300-word blog post, write an introduction, a conclusion and make it into a stand alone article of 450-500 words you can submit to article directories. Be sure to name it using a keyword-rich headline, and include your resource box with links to your blog, website and ezine sign up page.
  2. Write one longer article (600-850 words) that ties together the 3-5 blog posts you used in your series. Write an introduction, a conclusion, and add your resource box including links to sign-up for your ezine and your blog. Submit it to article directories with different a title. Read More→
Categories : Managing Your Ezine & Blog Tasks, On Writing Better, Writing Better Ezines, Writing Great Blog Content
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Emotional Marketing Makes Memories

By Patsi Krakoff
Tuesday, December 7th, 2010

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways:

  1. A new memory is formed when it hits the amygdala and makes an emotional connection.
  2. A stimulus may hit the amygdala and be assimilated because it resembles a previously established emotional connection.

What results is a neural network of recalled associations that gets triggered by a memory of a hot-button stimulus. Everything we retain in memory is because it’s gained an emotional place in our brain. At some point, something was important enough because it was emotional. That’s what hot-buttons are… we feel as if someone has poked us.

What can you do to stimulate memory formation? Make an emotional impact.

How? As a content marketing professional, you have words and visuals in your quiver of tools. How do you poke someone and push their hot buttons?

Stories are key. Negative stories can get people’s attention, but can also leave a negative aftertaste, if not followed by positive stories. I’ve talked about this before:

► Grab the audience’s attention ► Stimulate desire ► Reinforce with reasons

What else can you do to poke someone’s hot buttons? How else do you make an emotional impact? Read More→

Categories : Attracting Clients, Brain Based Content Marketing, Content Marketing, Online Marketing, Online Persuasion
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10 Ways to Use Facebook as a List Building Tool

By Patsi Krakoff
Friday, December 3rd, 2010

(Annalaura Brown is guest blogging this week, while Patsi’s on vacation.)

Facebook can be a powerful list building tool if you know how to use it properly as such. Here are ten ways you can use FB to build your email list and increase your online business income.

  1. Share your blog posts.

You can do this automatically by using one of several tools such as ping.fm or networked blogs.  Both of these tools allow you to post a blog post on your blog and then have the post automatically show up on your profile or fan page or both.  Ping.fm puts it in your status update while networked blogs puts an image and a summary of the post on your wall.  You will find that many people will read your blog posts from FB, comment, subscribe to your list etc.

2.       Share your compelling opt-in offer.

You want to of course do this on your blog but they are additional ways that you can do it on FB too. Some examples of ways that work to do this are:

  • Include in a status update along with some cleverly written text
  • Put it as a link on your fan page along with an explanation
  • Put it with a description of a video that you upload to FB.

3.       Use the notes application.

This is Facebook’s way of allowing you to write blog posts directly on FB. You can write notes with text and pictures and tag your friends to draw their attention to it. Make sure to avoid tagging too many people or tagging people who might not appreciate the gesture. You also want to always offer value with a link at the bottom to your opt-in offer. Avoid writing notes that may be seen as spam by others.

4.       Share videos.

Videos are very popular on FB and if you do it right, your video may even go viral and be shared by others and create even more visibility for you and your offer. Make sure to include the link to your opt-in offer with the description part of your video.

5.       Offer your offer as a solution to people’s problems. Read More→

Categories : Content Marketing, List Building Tips, Social Media Stuff
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How’s Your LinkedIn Profile?

By Patsi Krakoff
Wednesday, December 1st, 2010

(Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources. This is excellent advice you need to know and act on. And, if you haven’t already, connect with me on LinkedIn…)

I will be the first to admit that, when three years ago I received an invitation to LinkedIn.com, I joined without a clue as to what I was joining or doing.

Three years later I know that any professional who does not take the opportunity of a free and well-written LinkedIn profile is “cutting off his/her nose to spite his/her face.”

And this is true whether the professional plans to ever actually make connections on LinkedIn.

Why is this LinkedIn profile so important?

Let’s say you are a lawyer. You have written many legal articles for print publications (some with online sites) and you have served on various bar association committees.

If a prospective client were to “google” you, some of these legal articles and some references to you on bar association committees would appear in the search results.

Yes, if your firm has a website your firm profile will be there. But most of these firm profiles are one very long paragraph with rather stilted language.

None of the above provides a well-rounded look at who you are as a legal professional.

What you need is a well-formatted LinkedIn profile that people are accustomed to reading for others and would be able to easily read about you.

By setting up an effective profile, you can offer a range of professional information that will enable prospective clients to quickly learn about you – and hopefully do business with you.

And the good thing about your profile is that you can always add to it and revise it whenever you want. (In fact, if your law firm changes its name – due to a loss or gain of a partner, for example – remember to change the firm name throughout your profile.)

Be sure to include a good headshot of yourself and choose the option of your whole name appearing on your profile rather than just your first name and the first initial of your last name.

Bonus tip: LinkedIn offers company pages (still in beta as of this writing) and has just rolled out product and service tabs for these company pages.  Here is a blog post to help you take advantage of these new opportunities: http://www.millermosaicllc.com/linkedin/new-linkedin-company-feature/

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing business partner Yael K. Miller (@MillerMosaicLLC on Twitter) offer a Professional Setup service.  See http://www.millermosaicllc.com/linkedin-professional-setup/

Categories : Attracting Clients, Content Marketing, Social Media Stuff
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Neuromarketing and How Content Marketing Works

By Patsi Krakoff
Wednesday, November 24th, 2010

What are 3 ways to frustrated your reader’s brains? Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands. Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications.

I hope you enjoy it and learn something. Let me know if you have questions…

Categories : About Blogs, Brain Based Content Marketing, Content Marketing, On Writing Better, Online Persuasion
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Print Consumer Magazines Score Big in Europe

By Patsi Krakoff
Thursday, November 18th, 2010

Print magazines are alive and well, but they’re in transition. The ones that are thriving are customer magazines, designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty.

Yesterday I led a workshop in the Netherlands at Media Partners Group. They specialize in both Dutch and English language publications for large companies, like Shell Oil and Heineken Beer, among others. Here’s the way they describe themselves:

MediaPartners Group inspires with text and images. We build relationships, stimulate sales and promote loyalty. We reach clients or employees by performing the unexpected, but without being creative for creativity’s sake.

Our dedicated team of specialists in the areas of strategy, design, content, copy, account and project management provide clients with sponsored magazines, web design, direct marketing solutions, in store communications, advertising and loyalty programmes for internal and external target groups.

As almost everywhere in Holland, professional people all speak English. There were several staff members from the UK, which is why they are able to create high quality communications for huge global corporations. The other reasons are because they are a group of talented smart people who love their work. Read More→

Categories : Attracting Clients, Brain Based Content Marketing, Content Marketing, Online Persuasion
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Customer Media Congress: Patsi’s in Dutch…

By Patsi Krakoff
Wednesday, November 17th, 2010

There aren’t many conferences that I’d fly 5700 miles to get to, but the 5th International Customer Media Congress looks as if it’s going to be another smash hit. I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom.

Somewhow in my family it meant you were in real trouble when you were “in dutch…”

Patsi Krakoff keynote speaker op 7 november: een effectieve tekst raakt je onderbewuste

Met wat voor tekst scoor je nu het beste op het web. Internetguru Patsi Krakoff uit Mexico blogt dagelijks en heeft wereldwijd veel volgers. Ze komt speciaal voor het jubleumcongres naar Haarlem om haar kennis te delen. 11 topvrouwen in marketing en communicatie op het netwerkcongres over customer media in de Philharmonie in Haarlem. Verzeker jezelf van een plaats. Schrijf nu in.

I don’t suppose I’ll see you there, but consider yourself invited. Here’s the line-up: 11 top notch experts in creating content that engages the hearts and minds of customers through custom publishing. Who says print is dying? Read More→

Categories : Brain Based Content Marketing, Content Marketing, In the News..., Online Marketing, Online Persuasion
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