From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. Worse, in some cases, they aren’t teaching writers about this in online writing courses. I just attended a week-long writer’s conference in San Miguel. and although there were a few workshops on blogging and online creative non-fiction writing, not one word about keywords or linking!
I could be wrong, of course, because I didn’t sit through the only two courses on social media and blogging basics. But everywhere I attended (there were three courses per day over four days), even opening paragraphs ignored this online basic fact of life: When publishing online, your content must be optimized for search engine indexing.
Granted, this was a course for fiction and non-fiction publications and writers. But if the experts aren’t teaching search engine basics to writers, where will they learn it? For sure, most journals are all published online.
Here’s the thing: when you follow the basic common sense rules for getting your article found online, it’s also good structure for making sense to the readers. Here’s why, reviewing three basics of search engine optimization and how it applies for both getting found and getting read: Read More→