Is your web content worthy of a once over? Do your readers find it attractive – that is, easily scannable and interesting? If not, you are missing opportunities to connect with your readers and make a lasting impression.
Last week I posted that quality web content is short, sweet, smart and funny. Here is a great example that I found over on toprankblog.com, and I want to share it with you: Read More→
How do you create quality content that attracts online readers and yet works to promote the growth of your business?
Creating great content for your business blog is a what and how issue, as in what constitutes “good” content, and how does one produce that content so that it brings in the readers that a business blogger wants. Quality content stimulates reader/customer engagement.
Here’s what quality web content looks like: It’s short, sweet, smart, and funny: Read More→
Quality blog posts are key to your business getting found on the Web. While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) it’s harder than you might think. Not everyone agrees on what quality content is.
Quality content scores high with readers, your target clients, and with search engines. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers.
Two weeks ago I posed the question, “what makes you mad?” This can be a great first step in uncovering a hidden drive – what motivates you. It can also help identify what drives your readers; what content resonates with them. Read More→
If you want to write great blog content, tap into what makes you mad. Or, what makes your readers mad? Either way, we don’t get mad about things we don’t care about.
Great blog content is always about what your readers care so much about it keeps them up at night. It makes them angry. Blood-boiling, foot-stamping, screaming mad! Read More→
The thing to know about business blogging is that it’s a continual quest to make your blog better. One good post now and again isn’t enough; you’ve got to keep readers coming back.
Most of us don’t blog for the fun of it, we do it because we want readers coming to our website. We want people to actually read the content that we craft because we know it has value to them.
So how do we keep readers interested and coming back to your site over and over? Here are some simple ways to spark readers coming back for more:
What goals have you identified for your blog and website? What do you want your blog to do for your business? No really, it’s not as obvious a question as it might at first appear.
I’ve been working with executive coaches and consultants for well over fourteen years now, helping them improve how they show up on the Web. In that time, I’ve seen a number of changes to the way websites look and function. It doesn’t matter if you use a traditional website, or a blog, or a blog as a website, the principles are the same.
Yet many professionals aren’t clear about their content marketing goals; their website and blog goals and expectations are vague. I made some notes for one client and thought I’d share them with you here. I came up with 5 goals your site should strive to accomplish in the first minute or two. One of them is a big challenge… Read More→
How’s your blog writing going? Snap, crackle and publish? Or are you a little blocked, maybe even constipated?
Do you feel dread and overwhelm when it’s time to post on your blog?
You may offer great solutions and services for your clients, but if you don’t simplify your blog writing tasks and publish frequent, compelling content, you won’t get great content marketing results.
In a blog post last week I shared that the two most common statements I hear about blogging are: Read More→
Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?”
Guess what? These two questions are related to the same problem: not enough clarity about blog goals. Here’s how I help my clients solve this problem of clarity:
Don’t underestimate the time it takes for all the peripheral upkeep of blogging. Maintaining a successful blog takes more time than just writing a post. And it almost always takes longer than the 30 minutes required for writing.
Success, whether it is winning the French Open or writing a business blog, is half persistence, half-sweat.
Rafael Nadal dominates on clay courts and has the world record number of wins: the last eight of nine French Opens. Earlier this season Nadal was struggling, and some are saying that he won’t be successful with a win this year. But consider this:
This is very similar to writing a successful business blog. You’ve got to:
When it comes to winning the open or writing a successful blog, the most important thing is to never give up – stay in the game. Your ability to refocus your writing and get back on track even when you don’t feel like it, will pay off in the long run.
Nadal knows this. He won’t let his past struggle undermine his current focus.
One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. But there are so many kinds of blog posts that attract readers that it’s hard to choose. Too many choices lead to blog blocks. Here are six types of blog posts you can write easily and quickly.
We’ve talked endlessly about what to do when you’re in a blogging slump and how to come up with new content. So now, let’s talk about some types of blog posts that your readers might like to see: Read More→
