When you outsource writing for your blog, newsletter, video or any type of content marketing, be very clear about your content marketing goals. In fact, it doesn’t matter if you’re outsourcing to another writer or doing it all yourself.
1. What do you want your visitor to do after reading or viewing your article, blog or video?
For example, do you want them to buy a product? Call a phone number? Register on a form with their email address? You should have a specific action you want your visitor to take after reading your article or watching the video.
2. Who’s your target market or audience?
Be very specific here, for example you could say, “My target market is new real estate agents who want to generate more leads.”
3. What makes you better than your competitors?