Archive for Managing Your Ezine & Blog Tasks – Page 3

Feed Your Blog Automatically to LinkedIn & Twitter

By Patsi Krakoff
Monday, February 21st, 2011

Update From Patsi, February 2012: We apologize for not updating this post earlier. I no longer update any social media automatically, but am posting manually (read why here, Say NO to Auto-Feeds: Your Blog & Facebook, Social Sites). This is time-consuming and may require a virtual assistant for some of you. I recommend SerenityVA.com.

How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? I asked social media expert AnnaLaura Brown to write a guest post. This is the 2nd part of her post Connect Your Blog to Facebook.

For LinkedIn you have a couple of options as well.

Your first option is to add the WordPress blog option to your Linkedin profile.

To do this:

  1. Go to edit profile and scroll down to the bottom. You will see a link that says Applications- Add an Application.

Click on that link and you will see this page of options. There is an option to add your blog link with Typepad or WordPress.

Click on the link and you will be taken to a page where you can add in the RSS feed for your blog.  From now on your new posts will be automatically posted to this section of your LinkedIn profile.

The second option is to add your Twitter stream to LinkedIn and then by default as long as your blog posts are appearing in Twitter they will also appear on LinkedIn.

You do this by going to the same page where you added your blog and clicking on the tweets application.

Twitter Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, How to...Tips, Managing Your Ezine & Blog Tasks, Online Marketing, Social Media Stuff
Tags : , , , , , , , , ,

Connect Your Blog to Facebook Automatically

By Patsi Krakoff
Friday, February 18th, 2011

UPDATE: From Karen, January 21, 2012 

Unfortunately, Facebook has disabled this process as of September 2011 and it no longer works. We have to post a link to our blogs in the status or copy and paste as a rich text note.

From Patsi, February 2012: We apologize for not updating this post earlier, but things change constantly on the Web, and Facebook is notorious for it’s constant shifts. I no longer update any social media automatically, but am posting manually (read why here, Say NO to Auto-Feeds: Your Blog & Facebook, Social Sites). This is time-consuming and may require a virtual assistant for some of you. I recommend SerenityVA.com.

Guest Post from AnnaLaura Brown:

Are your blog posts fed automatically into Facebook?

The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. Yikes! No wonder blogging seems tiresome and time-consuming.

I took my pencil and rapped him on the knuckles, gave him a virtual scowl and promised to write a post about how to do this. It had been so long since I set this up myself, I was a bit rusty on the steps required. So I asked Facebook expert Annalaura Brown to write this guest post.

How to Automatically Link Blog Posts to Facebook

Automatically linking your blog posts to Facebook, Twitter, and Linkedin can get you some great publicity and traffic but it can be challenging to figure out how to make it all work. Fortunately you have a couple of different options for each one.

Facebook

1.       Use the networked blogs application. This is my personal favorite.  To get started type in networked blogs into the search box and you will pull up the application.

You click on the ‘register a blog‘ link you see in the capture photo above and it will walk you through the process.  The first time you will have a few extra steps to complete to verify that you are the blog owner but after that you can register as many blogs as you own. Read More→

Categories : About Blogs, Content Marketing, Managing Your Ezine & Blog Tasks, Social Media Stuff
Tags : , , , , , , ,

Business Blog: 4 Reasons to NOT Write Your Own

By Patsi Krakoff
Monday, February 7th, 2011

(Guest post by Adam Kosloff)

You’re swamped.

You barely have time to scan the headlines of your favorite news feeds. Probably the only reason you clicked on this article was to check out whether it might provide instant value to you. Can this article save you time and/or money and/or hassle?

Hopefully, it can. And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online.

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. If you are guilty of this practice, stop it. You will burn yourself out, and your business will suffer – even if you enjoy doing the writing.

Not convinced? Consider these four arguments.

  1. You earn the most money – and generate the most productive return on your time – when you stay in your “area of strength. The more time you blog, the less time you will have available to serve your clients. Let’s do the math. Say you’re an attorney who bills out at $250 an hour. Currently, you write three blog posts a week. It takes you about an hour to write each post. $250/hour X 3 hours = $750.This means you are investing a whopping $750 every week into your blog. Are you really getting a return on that investment that justifies this practice?
  2. You are not a professional blogger.You have been trained as an attorney, corporate executive, or entrepreneur. Even if you consider yourself a master writer and communicator, web writing is its own very cagey animal.Creating ongoing, tonally accurate, riveting web content requires specialized skills that you must hone over years of practice. Undoubtedly, you could learn how to write more effectively for the web. But why bother? Your time and resources are extremely limited. You must husband them for the crucial tasks of operating your core business. Read More→
Categories : About Blogs, Content Marketing, Managing Your Ezine & Blog Tasks
Tags : , , , , , ,

3 Web Tools to Make Money Online

By Patsi Krakoff
Wednesday, February 2nd, 2011

I’m curious… what web tools could you absolutely not live without? To make money online, you need systems and software helpers. I don’t try them all out, it tends to drive me nuts to have too many distractions and things to learn.

As I got on the computer this morning, however, I’ve got to say that I couldn’t live without Roboform to keep my passwords easily accessible for various sites. I used to keep a word doc listing them all, yikes! Impossible to keep the list updated or alphabetized.

Roboform stores them all for you, and is right there in your tool bar. Check it out. (Not an affiliate!)

Here are my top 3 tools:

  1. Roboform
  2. Scribe SEO content analyzer
  3. WordPress Headway Theme
  4. KickStartCart

I know that’s 4, but I can’t live without the Cart either! Read More→

Categories : Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing, Pathway to Profits
Tags : , ,

E-Newsletter Review: How’s Your Ezine?

By Patsi Krakoff
Wednesday, January 5th, 2011

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) and still not get good results (get found, get known, get clients!) If all you’re doing is publishing good information, without personality, without offers, what’s the point?

I got an email from a client who lamented the poor results from her emailed newsletter. After a year she reported:

  • No new clients came to her after reading it
  • No new sign-ups were happening (or were rare)

She asked what she was doing wrong. Here were some of her questions, followed by my answers. This would be a good time to check your own e-newsletter for opportunities for improvement.

  1. Could it be the article is too long?
  2. Could it be I don’t know how to sell myself with my newsletter?
  3. Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)?
  4. Could it be that many people check their emails on their phone and do not have time to read my newsletters?

The person asking these good questions is an executive coach. She needs to “sell herself” by providing quality content that demonstrates her expertise in coaching matters and leadership and personal development issues. Read More→

Categories : Content Marketing, Executive Coach Ezine Article Topics, Getting Read, List Building Tips, Managing Your Ezine & Blog Tasks, On Writing Better, Promoting Your Ezine +/or Blog, Writing Better Ezines
Tags : , , , , , ,

3 Easy Tips to Target Readers with Your Content

By Patsi Krakoff
Monday, January 3rd, 2011

This is a guest post from Sam Briones, a freelance writer, who explains how to get targeted traffic to read your online content.

You may be on your keyboard all day and night, writing about content that you are knowledgeable and passionate about. You know that what you are writing makes sense, and more importantly, your expertise could change someone’s outlook, or even their life!

However, you don’t seem to be getting responses. You check your blog, and the only comments are from your mother. What’s wrong, and how do you fix it?

While there are many writers out there who can really deliver, content-wise, the truth is, most of these writers aren’t marketers, or lack the marketing skills to get their work noticed by the people who may actually find the information they provide useful. If you’re one of those individuals, you can change that by following one or more of these easy tips.

1. Have the right domain name: You may love to write about web design, but if your domain name is something like Katlovesdogs.com, then nobody will ever associate your website or blog with design. In choosing your domain name, make sure that it states what your website is actually about. That way, it can also be searchable when people type in keywords.

2. Submit your work to article submission sites: You’ve gotten your domain right, but people are still not visiting your blog. Maybe you just need to inform a wider audience that you are indeed out there. Try taking a few blog posts or articles and submitting them to some article submission sites like ezinearticles.com or goarticles.com. Read More→

Categories : About Blogs, Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing, Social Media Stuff
Tags : , , , , , , , ,

Content Marketing for Coaches and Consultants

By Patsi Krakoff
Thursday, December 30th, 2010

If you’re an executive coach or consultant or a professional working with leadership issues, may I make a suggestion? Content marketing for coaches and consultants can be outsourced, here’s how.

You can get quality content at my other site, ContentforCoachesandConsultants.com.  When you become a subscriber you benefit from article discounts up to 45% for the year. Plus, in many states and countries, your purchase qualifies as a business expense and will be tax deductible.

Up until midnight ET December 31, 2010, you can use discount coupon codes and get an additional 10% off subscription prices.

Content for Coaches offers subscriptions for articles, formatted newsletters, blogging services, or All-in-One E-newsletter Service management for 10% off the regular prices:

  • Save up to $40 per article – pay only $39 per article on a subscription of 12, or $49 per article for a subscription of 6.
  • Save up to $99 on a subscription of 6 or 12 PDF formatted newsletters, either four pages or two pages.
  • Save $240 on the design, formatting and distribution of your e-newsletter with an annual All-in-One Ezine Service.

Here’s a list of links for additional details and the corresponding coupon codes you can use at checkout to receive the 10% discount.  Let us know if you have questions.

Article Subscriptions – 2010ArticlesBonus

PDF Newsletters – 2010PDFBonus

All-in-One Ezine Service – 2010EZINEMGMTBONUS

Blogging Service: We are offering a 10% discount on ghost blogging for both 6-month and 12-month options. However, since this is individualized original content, we only have openings for two more clients. Send me an email if this is of interest to you.

Here are some sample titles and topics available: Read More→

Categories : Buying Content, Content Marketing, Managing Your Ezine & Blog Tasks
Tags : , , , , , , ,

Content Marketing Tips to Get More “Juice”

By Patsi Krakoff
Thursday, December 9th, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web.

I began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Then you expand each one into 3-5 blog posts.

The point is that as long as you are writing quality posts for your readers, use that content in multiple ways, at multiple points in time, and deliver it multiple ways.

For example:

  1. Take a 300-word blog post, write an introduction, a conclusion and make it into a stand alone article of 450-500 words you can submit to article directories. Be sure to name it using a keyword-rich headline, and include your resource box with links to your blog, website and ezine sign up page.
  2. Write one longer article (600-850 words) that ties together the 3-5 blog posts you used in your series. Write an introduction, a conclusion, and add your resource box including links to sign-up for your ezine and your blog. Submit it to article directories with different a title. Read More→
Categories : Managing Your Ezine & Blog Tasks, On Writing Better, Writing Better Ezines, Writing Great Blog Content
Tags : , , , , , , , ,

How to Write a Content Marketing Blog Post

By Patsi Krakoff
Monday, November 22nd, 2010

Here’s a little review of steps involved in writing and publishing a blog post:

Once you have written the body of the post, it’s time to check for effectiveness:

Before you publish, here are a few smart things to check for: Read More→

Categories : About Blogs, Content Marketing, How to...Tips, Managing Your Ezine & Blog Tasks, Online Marketing, Writing Great Blog Content
Tags : , , , , ,

The Real Reason Behind Blog Procrastination

By Patsi Krakoff
Thursday, November 4th, 2010

Hi, my name is Suzanne Bird-Harris. I’m a WordPress consultant and online business coach. Patsi asked me to guest post on her blog, and it comes at a good time, on the heels of an interesting blog survey…

In a recent survey, I asked readers what their biggest hurdle was when it came to blogging. Not surprisingly, 25% of respondents said they were complete blogging newbies and needed guidance on the fundamentals of blogging…the technical know-how as well as content creation strategies.

Another 55% consider themselves capable, but know they have more to learn where technical know-how and content creation strategies are concerned.

The final 20% consider themselves competent and ready for advanced topics.

But, when I asked this same group where they experienced hurdles to overcome in blogging, look at the breakdown of the answers I got:

I’m not at all surprised that almost 72% see time as a major hurdle. I think we can all identify with that. But here’s the bad news:

Time is not the major hurdle you think it is. How much would ‘time’ be a factor if you knew exactly:

  • Why blogging is important to your business?
  • How to get a post up and out to the world?
  • What to blog about to reach your goals?
  • Where to promote your posts so your ‘right’ people see them?

Mmmmm…probably a lot less than it is now, don’t you think? If you’re one of the competent 20% ready for advanced topics such as SEO, this program I’m going to suggest is likely not for you. Check what’s covered, just to be sure.

Confidence (or lack of, rather) is the major hurdle.

Let’s face it, feeling like you don’t know what you’re doing when it comes to blogging really stinks. Besides making you think your learning curve is steep and endless, no one I know wants to do anything as public as blogging until they’re confident they know what they’re doing.

Confidence is born of knowledge and experience. But why gain them the ‘hard way’ – and in front of your audience, no less?

Would you like to move from frustrated to confident in this lifetime? How about before the New Year?

Blogging 101:
6 Weeks to Confident Blogging Read More→

Categories : About Blogs, Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing, Teleclasses & Seminars
« Previous Page
Next Page »

Content for Coaches and Consultants

Serenity Virtual Assistant Services

Social Buzz Club

get your bright idea known