There are many reasons to have a business blog but the most important is that it’s great for retaining clients and customers. Business blogs offer insights into your services, product updates, and compelling relevant content that solves the problems of your clients.
However, blog writing can be tougher than you might think. It’s important to keep posting fresh new content, in order to get readers coming back (thus increasing your visibility and site traffic). Here are some potential stumbling blocks that you might come across on your road to building a successful business blog, and their solutions:
1. Problem: Not enough time in the day
You may find that you just can’t carve out time in your busy schedule to write blog posts. Or, you don’t have a designated day or time to do your writing. This can lead to sporadic posting and going too long between posts, causing readers to lose interest.
Solution: Consider setting aside a specific portion of your day to dedicate to your blog. Think about when your head is most clear and you can focus. This will allow you to simplify the process and save you valuable time.
2. Problem: Figuring out the right schedule to publish
How often should you publish posts on your blog? If you don’t post often enough, you risk losing your reader base. Posting too frequently can also be problematic, as you may overwhelm your readers and yourself by constantly having to come up with new content. (Hint: It depends on your field or industry: some require daily postings, but others only once or twice a week.) Read More→