Tag Archive: business blogging

When Business Blogging Works Too Well…

Written by in About Blogs, Content Marketing, Online Marketing
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Blogging for your business works like this: You blog about the problems you solve for your clients You get found on the Web by the people who need your services People get to know you, like you, trust you They email or call and hire you (photo courtesy ddpavumba) But then your business grows, you get busy,…

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Business Blog: 4 Reasons to NOT Write Your Own

Written by in About Blogs, Content Marketing, Managing Your Ezine & Blog Tasks
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Guest post by Adam Kosloff. You’re swamped. You barely have time to scan the headlines of your favorite news feeds. Probably the only reason you clicked on this article was to check out whether it might provide instant value to you. Can this article save you time and/or money and/or hassle? Hopefully, it can. And not…

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Starting a Business Blog? Read Me First

Written by in Content Marketing, How to...Tips, On Writing Better, Writing for the Web, Writing Great Blog Content
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I hear it all the time:  smart professionals, who are great at what they do, don’t have enough time to blog, or even start a business blog. Recently someone shared with me how they had started blogging with great gusto – they put in a lot of time – but got stuck, and never went…

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Get Personal: 5 Tips for Putting YOU in Your Blog

Written by in About Blogs, Content Marketing, On Writing Better, Writing Great Blog Content
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If you’re writing for your business, how much of yourself should you include? Everyone agrees that blogs are a place to have a conversation. How personal should you be? How do you keep the YOU in Business Blogging and still make it work for business? There’s an ongoing trend to be personal with business communications. Rohit Bhargava’s…

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Does Your Blog Post Answer These 4 Questions?

Written by in Content Marketing, How to...Tips, On Writing Better, Writing for the Web, Writing Great Blog Content
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This is important: You want your blog posts to educate, entertain, engage, and enrich readers of your business blog. Aim for all four of these goals when blog writing, and you can’t go wrong. What do you need to remember when writing a post that’s designed to educate? I wrote about that here: Educate Your Readers, about…

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Educate Your Readers: 4 Learning Styles

Written by in Content Marketing, On Writing Better, Writing Great Blog Content
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Remember the 4 E’s of Better Business Blogging? It’s my short hand memory checklist before publishing a blog post: Educate, Entertain, Engage & Enrich readers. You write to educate, entertain, engage and enrich readers when you want to build readerships and get great results with your blogging. When it comes to educating readers, it’s important to take a page out of teachers’ notebooks….

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Say NO to Auto-Feeds:
Your Blog & Facebook, Social Sites

Written by in About Blogs, Content Marketing, Online Marketing, Social Media Stuff
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Today’s guest post is written by Christine Buffaloe, of Serenity Virtual Assistant Services, a great resource for social media know-how, for Facebook, LinkedIn and Twitter. Many people who think they don’t have time for social media use applications that automatically feed their blogs into Facebook, Twitter and LinkedIn. Although this seems like a good idea,…

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Social Proof: Are You Using Client Recommendations?

Written by in Attracting Clients, Content Marketing, Online Persuasion
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This weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter. What sealed the deal? The testimonials from other subscribers. Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s one of the key persuasion triggers that get people to take…

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Tips on Blog Post Optimization

Written by in About Blogs, Content Marketing, How to...Tips, Managing Your Ezine & Blog Tasks, Online Marketing
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What are the steps you need to follow to ensure each blog post is optimized for search engines as well as well-written for your readers’ interests? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart. This is good for days…

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Blogger’s Block: Writing Tips to Get “Unstuck”

Written by in About Blogs, Content Marketing, How to...Tips, On Writing Better, Writing Great Blog Content
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What do you do when you’re stuck and can’t write on your blog? Here are some blog writing tips. I diagrammed them out. It’s the rainy season here in Mexico – a great time to do a lot of reading and writing.  At least, that’s what one would think…But…I’m having trouble.  I’m stuck.  I’ve got…

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