Archive for business blogging

10 Great Things for 2014:
My Business Blog Gratitude List

thank you 150x150 10 Great Things for 2014: <br>My Business Blog Gratitude ListYou may have heard me say it before – my favorite holiday is Thanksgiving.  It’ a fairly big holiday in the U.S., and a great way to celebrate gratitude. This year, I updated my gratitude list, and perhaps you can relate and it will inspire you to make up your own list.

I’m grateful for (in no particular order):

  1. Business blogs that make it easy to stay informed and connect with others
  2. LinkedIN, Twitter and Facebook that make it easy AND fun to build communities!
  3. Shopping cart systems like Kick Start Cart that make it easy to build a database list that’s easy to segment, broadcast messages, and seamlessly process registrations and purchases
  4. Google that makes it easy to do research and locate information and people
  5. SEO tools like Scribe, that make it easier to optimize blog posts for better search engine results
  6. Smart Internet marketers who by their clever ideas light the way and show us what’s possible
  7. Stupid Internet marketers who show us what not to do
  8. The 2.8 billion people connected to the Internet world-wide, some of whom participate and contribute
  9. All the geeks behind the scenes who continue to develop software and hardware for the rest of us
  10. All of our clients who have invested their confidence and time with us to learn better online marketing. Thanks so much for reading. Thanks for subscribing. Thanks for the occasional comments, tweets and re-tweets. You make my life so much more interesting. It’s a privilege to write here for you. You keep me on my toes, reading, learning, writing.

I wish you the best for Thanksgiving and for the end-of-the-year festivities in your own countries!

 

The Biggest Mistake Business Bloggers Make (and how to avoid it!)

Oops 300x290 The Biggest Mistake Business Bloggers Make (and how to avoid it!)The biggest mistake business bloggers make is that they are frequently ego-centric. This isn’t necessarily all bad, it simply doesn’t bring the blogging results that smart professionals expect.

Bloggers are so passionate about their message and their expertise, they preach. They shout. They proclaim. They implore. They explain. They document and support their logic.

But they forget about that old background tune that repeats in the head of all readers: “What’s in it for me?” Bloggers assume that their readers are like them and interested in the same things.

How to Avoid Bad Blogging

If you want good advice, refer to the classics. There’s no better style writing advice than The Elements of Style by William Strunk, Jr. and E.B.White. Here are 10 tips that adapt Strunk and White’s advice to blog writing (the first 8 are from Dean Rieck over on Copyblogger and is titled The Ultimate Blogger Writing Guide): Read More→

Scannable Blog Posts:
Is Your Web Content Worthy of a Once Over?

Business blogging 300x300 Scannable Blog Posts:<br> Is Your Web Content Worthy of a Once Over?Is your web content worthy of a once over? Do your readers find it attractive – that is, easily scannable and interesting? If not, you are missing opportunities to connect with your readers and make a lasting impression.

Last week I posted that quality web content is short, sweet, smart and funny. Here is a great example that I found over on toprankblog.com, and I want to share it with you: Read More→

A Quiz: Test Your Content Marketing and Blog Writing Knowledge

Quiz What is Quality Content A Quiz: Test Your Content Marketing and Blog Writing KnowledgeQuality blog posts are key to your business getting found on the Web. While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) it’s harder than you might think. Not everyone agrees on what quality content is.

Quality content scores high with readers, your target clients, and with search engines. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers.

Two weeks ago I posed the question, “what makes you mad?” This can be a great first step in uncovering a hidden drive – what motivates you. It can also help identify what drives your readers; what content resonates with them. Read More→

Great Blog Content: What Makes You Mad?

Driven Great Blog Content: What Makes You Mad?If you want to write great blog content, tap into what makes you mad. Or, what makes your readers mad? Either way, we don’t get mad about things we don’t care about.

Great blog content is always about what your readers care so much about it keeps them up at night. It makes them angry. Blood-boiling, foot-stamping, screaming mad! Read More→

The ABC’s of Great Blogging:
Be Original and Offer Insight

bigstock Image of young pretty woman ch 50415758 The ABC’s of Great Blogging:<br>  Be Original and Offer InsightWhen it comes to content marketing and great blogging, insight and originality rules.

According to the authors of Content Rules:

“Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. More than ever before, content is king! Content rules!” ~ Ann Handley and C.C. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. 2011).

This works, but it’s a lot of work. If you’re a coach, consultant, or service professional, say a doctor, therapist, lawyer, financial adviser, or health expert, you need to create content that will help your clients. You need to become a trusted resource for insights, and a go-to curator of tips and information to be helpful to people who are interested.

And you need to create strong feelings around your published content so that people will take action and keep coming back. You need them to subscribe, to sign up, to download, to ask you questions and engage with you so they become clients when they are ready. Read More→

The ABC’s of Business Blogging:
How to be Heard above the Noise

bigstock Concept Vector Graphic Leader 46226926 The ABCs of Business Blogging:<br>How to be Heard above the NoiseLet me ask you a couple of questions about your business blogging. When you’re competing online with other experts in your field, what makes you stand out? How are your prospects (and clients) finding you among all the other blogs and sites online?

Independent professionals who use the Web for marketing their services can learn a lot from big businesses with big budgets. They hire professional writers to create compelling headlines and creative content to attract audiences to their sites. You can too.

It’s not expensive, but it does require some creative thinking. Here are some tips for good business blogging, simplified, as simple as ABC.

The ABC’s of Great Blogging

A. A great headline
B. Be original and offer insight
C. Create shareable content – Don’t be a bore

Read More→

Content Marketing: How do you know if it’s working?

bigstock different people on d abstrac 44765554 300x225 Content Marketing: How do you know if its working?How do you know if your content is working for you? Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?”

Maybe it’s because I’m not an analytical type, I prefer big picture thinking and gut feelings and intuition. But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical.

You know how those yearly physical exams give you a print out of your lab test and tell you if you’re in the “normal” range or not? Why can’t we have a report for our blogs? Or for e-newsletters? Or for overall Web content marketing?

On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers:

  • Blog…82%
  • E-newsletter …75%
  • Articles…56%
  • Landing pages…
  • White Paper…
  • Free Report… etc. etc.

Read More→

Writing Services & Quality Leadership Content for Coaches

CCC Header 2014 Writing Services & Quality Leadership Content for Coaches If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs.

And, you can get a 10% discount on annual subscriptions with Content for Coaches, if you order before Thursday, July 31, 2014.

If you’re interested, go to Content for Coaches Summer Sale, here.

This is a special opportunity to save money on new subscriptions for quality leadership content. Read More→

How Winning the French Open is like Writing a Business Blog

Rafael Nadal volley cropped 300x270 How Winning the French Open is like Writing a Business BlogSuccess, whether it is winning the French Open or writing a business blog, is half persistence, half-sweat.

Rafael Nadal dominates on clay courts and has the world record number of wins: the last eight of nine French Opens. Earlier this season Nadal was struggling, and some are saying that he won’t be successful with a win this year. But consider this:

  1. Nadal has a superb serve: 177 aces and 83 double faults in the last nine years.
  2. He is quick on the clay and can get ahead of the best shots.
  3. Nadal was trained early in life on clay courts and knows how to use the slow speed and the unpredictability to surprise his opponent.
  4. He has a winning fore-handed topspin.

This is very similar to writing a successful business blog. You’ve got to:

  1. Start with a strong serve –Include a keyword in the title and first sentence of your blog post, and make it compelling. Your title and first sentence may be the only thing a reader sees in a feed.
  2. Be agile and quick – Anticipate when it’s time to move on to a new topic. If you don’t, your readers already have.
  3. Mix it up – Write with a different voice or perspective. If you’re always positive and cheery, write a negative post and criticize some commonly held practices or beliefs. People won’t keep reading if you don’t surprise them.
  4. Deliver winning shots –Stay on topic, be relevant, and always keep your reader and their needs in mind.

When it comes to winning the open or writing a successful blog, the most important thing is to never give up – stay in the game. Your ability to refocus your writing and get back on track even when you don’t feel like it, will pay off in the long run.

Nadal knows this. He won’t let his past struggle undermine his current focus.