Archive for business blogging

Business Blogging Time-Saving Tips for You (and Your Cat)

When it comes to business blogging, how do you save time and still get results? How do you make blog tasks so easy your cat could do it?

It’s the dog days of summer but around our house that expression isn’t acceptable. Doodles and Buster would have a cat fit. Here in Mexico we’re in the rainy season, when the heat of the Summer is tempered by the cool nightly rains. Which brings our year-round average temp to a mild 73.  Not bad when you’re a tennis enthusiast and enjoy time outdoors.  Which is why it’s even more important to me to save time when blogging.

Over the years I’ve purr-fected my blogging system. And as a thank-you to all my content marketing blog clients (shout out to all my new and renewing content subscribers who took advantage of our sale last week), I want to share it with you all. Plus I figure it will be good Kitty Karma – maybe it will even help keep the cats off Facebook. They want their own pages now… Read More→

Business Blog Writing: How to Avoid Time-Suck

Avoid Time Suck

How do you avoid time-sucking traps when it comes to blog writing?

If you’re anything like me, you may have found yourself (a time or two!) with nothing to show after sitting in front of your screen for 90 minutes.  Yup. It happens to the best of us.

You sit down with your coffee, open email, and an hour later still haven’t posted on your blog. You decide you need inspiration, so you check out your feed reader.

Ninety minutes later, you still haven’t started a new blog post. You’ve probably read some really great stuff, but now you’re really behind schedule, and time is money. You feel anxious, overwhelmed, and you move on to client projects (but I’ve got a tennis match so I’ll have to come back later…)

Sound familiar? Change a few details and I bet this is your story. Read More→

2 Sure-Fire Ways to Inspire Your Blog Writing

Business-blog-writingA few years ago I polled readers and asked what their biggest blogging challenge is. Turns out, it’s not lack of time, it’s lack of inspiration. Does your blog writing lack inspiration? Is it hard to get really fired up when starting to write a post?

I get that.  When I was just starting out as a blogger (was that really over 15 years ago?!) I could just feel that screen staring right back at me.  What can a blogger blog about to other bloggers?

Lack of inspiration comes from not being sure you’re doing it right, or doing it well, and lack of confidence that it will be worth it… in other words, fear and doubt.

Fear and doubt go away when you know what you’re doing, and have a system that will allow you to move forward confidently.

Here are two ways you can side-step fear and doubt, and write frequent, consistent quality posts and develop a blogging habit that will grow your abilities over time. Nobody starts out writing well. Yet, everybody’s got a piece of genius within them, so it’s a question of finding it and putting it on paper, quickly, before any demons get in the way. Read More→

4 Reasons to Publish on a LinkedIn Blog

LIBloggingDo you know about LinkedIn blogs? And are you blogging yet on LinkedIn? I’m not yet, but I will be right after I write this blog post!

Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. Here is your chance to show your expertise in your professional life and without character restrictions! The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile.

According to Business 2 Community, in-depth content works best, don’t hesitate to write very detailed and specific posts about your industry. Contrary to what you are being told for traditional blog posts, the ones being picked up by Pulse (LinkedIn’s app to shed some lights on the best contributions) are pretty wordy with almost no visual. Indeed, you should opt for a newspaper-like kind of formatting. Black text on a white background.

  1. Here’s the real upside, once you publish, all of your contacts will be notified of your posting and again, remind your connections that you are indeed an expert in your field.
  2. Recruiters will notice you as well. Now, that may not seem like a big deal if you already have a job, but, recruiters are looking for more than potential employees. Let’s say, for instance, you are a career coach or a leadership development consultant. You may be writing a post about the benefits of hiring an expert, such as yourself and a recruiter happens to read your blog post, this could lead to consulting work for you within that company that the recruiter works for.There’s not a lot of folks blogging yet on LinkedIn, yet. It’s still a fairly open marketplace for your expertise. Publishing on LinkedIn will give you a real edge, and you should start now while there isn’t much competition.
  3. LinkedIn is not just about your expertise (although we’d like to think that some times), but it’s about others as well. Here is a golden opportunity for you to get new business contacts, build meaningful relationships and so on. If you’re writing on a regular basis and your writing is of value, even 3rd degree connections may possibly invite you to connect. The possibilities can be endless with just one simple blog post.
  4. Just think of all of those comments! Just think of all of those conversations you can start and get involved in. Besides, that is what “social media” is all about. We forget that sometimes. It’s about the conversation, it’s about being social.

Guest Author: Christine Buffaloe is a social media wizard for authors, coaches, speakers and consultants. Her company SerenityVA will help you succeed with social media and LinkedIn, including what you need to know about posting to your LinkedIn blog. You can also connect with her on Facebook, Twitter and of course, LinkedIn.

10 Great Things for 2014:
My Business Blog Gratitude List

thank youYou may have heard me say it before – my favorite holiday is Thanksgiving.  It’ a fairly big holiday in the U.S., and a great way to celebrate gratitude. This year, I updated my gratitude list, and perhaps you can relate and it will inspire you to make up your own list.

I’m grateful for (in no particular order):

  1. Business blogs that make it easy to stay informed and connect with others
  2. LinkedIN, Twitter and Facebook that make it easy AND fun to build communities!
  3. Shopping cart systems like Kick Start Cart that make it easy to build a database list that’s easy to segment, broadcast messages, and seamlessly process registrations and purchases
  4. Google that makes it easy to do research and locate information and people
  5. SEO tools like Scribe, that make it easier to optimize blog posts for better search engine results
  6. Smart Internet marketers who by their clever ideas light the way and show us what’s possible
  7. Stupid Internet marketers who show us what not to do
  8. The 2.8 billion people connected to the Internet world-wide, some of whom participate and contribute
  9. All the geeks behind the scenes who continue to develop software and hardware for the rest of us
  10. All of our clients who have invested their confidence and time with us to learn better online marketing. Thanks so much for reading. Thanks for subscribing. Thanks for the occasional comments, tweets and re-tweets. You make my life so much more interesting. It’s a privilege to write here for you. You keep me on my toes, reading, learning, writing.

I wish you the best for Thanksgiving and for the end-of-the-year festivities in your own countries!

 

The Biggest Mistake Business Bloggers Make (and how to avoid it!)

Oops!The biggest mistake business bloggers make is that they are frequently ego-centric. This isn’t necessarily all bad, it simply doesn’t bring the blogging results that smart professionals expect.

Bloggers are so passionate about their message and their expertise, they preach. They shout. They proclaim. They implore. They explain. They document and support their logic.

But they forget about that old background tune that repeats in the head of all readers: “What’s in it for me?” Bloggers assume that their readers are like them and interested in the same things.

How to Avoid Bad Blogging

If you want good advice, refer to the classics. There’s no better style writing advice than The Elements of Style by William Strunk, Jr. and E.B.White. Here are 10 tips that adapt Strunk and White’s advice to blog writing (the first 8 are from Dean Rieck over on Copyblogger and is titled The Ultimate Blogger Writing Guide): Read More→

Scannable Blog Posts:
Is Your Web Content Worthy of a Once Over?

Business-Blogging-Content-MarketingIs your web content worthy of a once over? Do your readers find it attractive – that is, easily scannable and interesting? If not, you are missing opportunities to connect with your readers and make a lasting impression.

Last week I posted that quality web content is short, sweet, smart and funny. Here is a great example that I found over on toprankblog.com, and I want to share it with you: Read More→

A Quiz: Test Your Content Marketing and Blog Writing Knowledge

A Quiz: Test Your Blog Writing KnowledgeQuality blog posts are key to your business getting found on the Web. While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) it’s harder than you might think. Not everyone agrees on what quality content is.

Quality content scores high with readers, your target clients, and with search engines. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers.

Two weeks ago I posed the question, “what makes you mad?” This can be a great first step in uncovering a hidden drive – what motivates you. It can also help identify what drives your readers; what content resonates with them. Read More→

Great Blog Content: What Makes You Mad?

DrivenIf you want to write great blog content, tap into what makes you mad. Or, what makes your readers mad? Either way, we don’t get mad about things we don’t care about.

Great blog content is always about what your readers care so much about it keeps them up at night. It makes them angry. Blood-boiling, foot-stamping, screaming mad! Read More→

The ABC’s of Great Blogging:
Be Original and Offer Insight

Image of young pretty woman changing realityWhen it comes to content marketing and great blogging, insight and originality rules.

According to the authors of Content Rules:

“Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. More than ever before, content is king! Content rules!” ~ Ann Handley and C.C. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. 2011).

This works, but it’s a lot of work. If you’re a coach, consultant, or service professional, say a doctor, therapist, lawyer, financial adviser, or health expert, you need to create content that will help your clients. You need to become a trusted resource for insights, and a go-to curator of tips and information to be helpful to people who are interested.

And you need to create strong feelings around your published content so that people will take action and keep coming back. You need them to subscribe, to sign up, to download, to ask you questions and engage with you so they become clients when they are ready. Read More→