Archive for SEO

Blogging Strategies for
End-of-Year Business Blogs

How are you doing on your business blogging strategies for 2015?  Have you been hitting the targets and benchmarks you set for yourself?

I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants, I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients. Setting strategies and goals will improve how you show up on the Web.

If you haven’t set any goals, or you’re just starting out, here’s how you can still get in the game and get some traction in 2015. Read More→

4 Ideas to Generate Blog Topics

Blog Blogging Communication Connect Data Social Concept

How are you doing with your 2015 blog goals? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers?

A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs.

These smart professionals understand the effectiveness of blogs, but blogging is not without challenges: figuring out what blog topics to focus on, conducting appropriate research, writing great content, and ensuring it has been optimized for search engines. If you’re stumped about what to write next, try these four ideas and see how far you get.

1.  Part of your writing process should include keyword research, and nothing can help you accomplish this like Google SERP (search engine results page) analytical tools.  Many free versions are available online, including Read More→

SEO and Content Marketing: A Love Story

Once upon a time, SEO met up with Content Marketing, fell in love, and vowed to never separate, to always work together in harmony.

Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. About ten years ago, someone decided to give a name to the type of marketing that occurs that involves the creation and sharing of media and publishing content in order to acquire and retain customers: Content Marketing. How do the two differ and how are they alike?

This week, I invited Jack Dawson of to share his insights on working with SEO and CM together instead of separately.

Where and How They Met

There are many techniques that make up internet marketing, two of which include search engine optimization (SEO) and content marketing. SEO has been around for quite some time, more than a decade at least, while content marketing has only gained popularity in the last few years. Read More→

5 Best Business Blog Goals for 2015-
And 5 Steps to Get You There

Achieve the BestWhat goals have you identified for your blog and website for 2015? Have you created a map to help you reach your goals?

It’s true, I don’t believe in making new year’s resolutions.  But after 15+ years working with executive coaches and consultants, I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web.

I’ve found that many professionals are vague when it comes to setting their business blog goals. They haven’t clearly identified their expectations, or what they want their blog to do for their business. If you fall into that category, and you haven’t identified your goals (or you want to refine the goals you’ve set), consider this checklist: Read More→

Top 5 Content Marketing Blog Aggregators

5 Best BlogsHave you created a list of your top 10 blogs?  If not, you’re missing out on opportunity to improve your search rankings.  It’s easy, smart and can help your business blog get inbound links.

I’ve talked about creating your own Top 10 lists before, and it still makes sense, even more so given the way SEO works today. Besides providing valuable, relevant information for your readers, you also: Read More→

A Checklist for a Good Blog

Blog-checklistAfter I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors, including those of our experts, like Judith Briles! Of course, as writers, they all had important things to say on their blogs. But some weren’t really optimized for best results.

Here’s what I look for in an optimized, good blog (one that gets Google search and reader results):

  1. A good blog title with a tag line that says what people will find on this blog (benefits to reader)
  2. An email subscription sign up button such as an RSS icon
  3. A good blog post title that makes me want to read the full post
  4. A compelling image with each post
  5. Hyperlinks – at least one per 120 words so that posts are identifiable to search engines.
  6. Recent posts or no date on them: If posts aren’t at least once a week (twice is better) then I don’t want to see a date on the posts -which alerts me to the fact you haven’t posted in a month … or six! Read More→

How to Blog without Boring Readers in the Holiday Season

HoidaySeasonsHow do you blog about the Holiday Season – without boring your readers?

It’s no secret that the holidays are upon us! With one less week between Thanksgiving and Christmas this year and Hanukkah already in full swing, the holidays have arrived.

So what does the holiday season mean for your blog? Several things! The holiday season provides a lot of opportunity for keyword-rich blogging.

  • Put your own spin on popular topics and it will help bring traffic to your site.
  • You can use this seasonal opportunity to feature charities that you support.
  • You can expand topics beyond your core business services to what truly matters in life. Read More→

Smart Business Blog Linking:
Top 25 Content Marketing Blogs

Blog-LinkingIf your business blog needs to get inbound links, here’s a prime example of how to do it. Pay attention to this tactic, it’s easy, it’s smart blog marketing and a great way to get other blogs linking to you, thereby improving your search rankings.

I’ve talked about creating your own Top 10 lists before, and it still makes sense, even more so given the way SEO works today.

Recently our blog here, showed up on a list of the Top 25 Must-Read Content Marketing Blogs. Well, we’re listed as #24, but hey! Who cares?

Author Jennifer Barry, who writes for Hubspot as well, says on the blog:

“The marketing industry is diverse and ever changing, and one of the easiest ways to stay on top is to read the most relevant and pertinent blogs. There are thousands of marketing blogs out there that focus on different aspects of the marketing industry from optimization, conversion, advertising, and content.” Read More→

Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Shoestring-Budget-SEOThe Search Engine Optimization landscape has changed dramatically over the last couple of years. One of the side-effects of these changes has been the fact that many low-cost SEO tactics have lost their effectiveness and power.

Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget. After all, for small companies, hiring an expensive agency is often not feasible. Having said that, there are still a lot of smart yet pocket-friendly SEO tips that businesses can implement on a shoestring budget.

Here are 4 top SEO tips for small businesses on a shoestring budget:

Contribute to High Authority Blogs in Your Niche

Aim your energies at quality blogs. This will help you to develop referral traffic, cultivate thought leadership, and garner authoritative and quality links. Of course, you’ll only be able to do that if you generate remarkable content that offers actionable information.Here are a few strategies that can help you identify quality blogs:

a) Create an account on platforms like myblogguest, etc. These platforms create a meeting point for bloggers and blog owners looking for guest blogs, so you can easily identify quality opportunities.

b) Download the Google Chrome PR plugin. It will let you see the PageRank of every blog you visit instantly. While PR is not the sole indicator of a blog’s quality, PR 2+ blogs that show regular updates and host quality posts, can be good prospects.

c) Run a Google search for potential high authority blogs by using the niche areas you want to blog about with the keyword “guest blogs”. For example, let’s you want to write posts about e-cigarettes, your search query could be “E-cigarette guest blogs”, “quit smoking guest blogs”, etc.

Publish Quality Content on Blogs by Content Curating and Accumulating Content

Content curation is the act of collecting, discovering and offering digital content that surrounds some specific subject matter.Content is the most effective SEO tool there can be, if used right. But, the major problem that a large number of business owners or bloggers face is the lack of quality blog content. Luckily, there are gazillion resources available that can be used to generate interesting content ideas.That’s where content curation comes in. Simply put, content curation involves:

a) Researching and putting together top blogs on a subject.

b) Quoting important paragraphs from the blogs, and giving them proper citations and credit.

c) Adding your own spin, or interpretation to what’s already been published.

Conduct Competitive Link Analysis Using Free Tools

One of the things that helps your website rank higher is the number of links from other reliable and reputable website that link back to your website. There are two ways you can do this, either get someone to do it for you or do it on your own.

Look for websites that are linking back to your competitor’s website. You may use Open Site Explorer, to do this. With OSE’s free services, you may not be able to get all the data, but you’ll still be able to gather information to get started with your own link building activities.If you can stretch your budget a little, you may as well opt for paid membership for detailed information about your competitors link-building activities. There are lot’s of tools like, SEOSpyGlass, Majestic SEO, etc, that you can use.

Use External Proficiency and Expertise Tactically

Before engaging in a complete retainer based relationship with an agency, seek out the following kind of arrangements:

a) Monthly consultancy: Some SEO agencies or consultants do sell hourly consultations, which is a very smart way to garner some useful insights for a lesser fee.

b) DIY SEO audits: You may use free tools like Seoptimer, WooRank, Goingup, etc to do a review/audit for your website, so that you can identify the areas that need improvement. Then hire contractors and assign them specific tasks suggested by the tool, and implement the changes that require minimal technical expertise in-house.

c) Use free SEO tools to keep track of your performance: Free versions of tools like Ranking Checker by, SEO Analyzer by or SEO for Firefox by, can all be of great help.

When it comes to budgeting, you have to make a choice between investing time or money. For small businesses, these cost-effective SEO tips make a lot of sense, however, if you adopt them you have to be prepared for some time investment, especially if you plan to implement all of them in-house. Good Luck!

Emma-Julie Fox writes for Pitstop Media Inc, a Vancouver company that provides SEO services to businesses across North America. If you would like to invite the author to write on your blog too please contact

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Guest Blogging: Just How Important Is It?

Guest-BloggingHaving guest bloggers post content for your blog can be a great tool to get more readers to visit your site. Typically, guest blogging involves a good deal of cross-promotion, which can be beneficial for all parties involved. Guest blogging has recently become much more common, likely because bloggers are seeing the good things that can come to their blog when they invite others to share.

A guest blogging relationship can be as basic or as involved as you and your guest blogger would prefer. You may just want to invite one or two writers to write posts that are their take on content that you typically share. You may want to consider a long term relationship with one or more guest bloggers, trading posts with them on a weekly, monthly, or quarterly basis. Many bloggers who are willing to contribute to your blog are likely to want you to reciprocate. Again, this can be beneficial for everyone, because interlinking between the two blogs/sites can help your search engine and page ranking.

So how do you find guest bloggers? You can start out simply. Think about some of your favorite blogs to read. Do any of them publish content that is directly related to your business, or that could fit in with your posts? Chances are you can probably think of at least a few blogs like this immediately. Consider emailing the blog’s author and inquire about a guest post or blog swap. However, when you write the email, you need to make sure you write a compelling email offer, one that is personal.  You will receive a better response if you do so.  Read More→