How are you doing on your business blogging strategies for 2015? Have you been hitting the targets and benchmarks you set for yourself? I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants, I know that having clearly defined goals and expectations for a business blog or website […]
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Business blogging can be frustrating for professionals. Does this happen to you? You sit down to (finally!) write on your business blog, you’ve done a bunch of research, you’ve created lists, outlines and even saved a few great blog post drafts, but you haven’t actually published any of your content… There always seems to be […]
As I’ve shared in previous posts, the value of social proof — referrals, recommendations, and client testimonials — cannot be underestimated. Similar to how frequent, quality content enhances your website pages, social proof enhances your professional credibility. When readers learn from the comments from other people about your business, they become your most persuasive sales people. Comments from […]
How are you doing with your 2015 blog goals? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so […]
What goals have you identified for your blog and website for 2015? Have you created a map to help you reach your goals? It’s true, I don’t believe in making new year’s resolutions. But after 15+ years working with executive coaches and consultants, I know that having clearly defined goals and expectations for a business blog or […]
You may have heard me say it before – my favorite holiday is Thanksgiving. It’ a fairly big holiday in the U.S., and a great way to celebrate gratitude. This year, I updated my gratitude list, and perhaps you can relate and it will inspire you to make up your own list. I’m grateful for […]
Have you created a list of your top 10 blogs? If not, you’re missing out on opportunity to improve your search rankings. It’s easy, smart and can help your business blog get inbound links. I’ve talked about creating your own Top 10 lists before, and it still makes sense, even more so given the way SEO works […]
The thing to know about business blogging is that it’s a continual quest to make your blog better. One good post now and again isn’t enough; you’ve got to keep readers coming back. Most of us don’t blog for the fun of it, we do it because we want readers coming to our website. We […]
What goals have you identified for your blog and website? What do you want your blog to do for your business? No really, it’s not as obvious a question as it might at first appear. I’ve been working with executive coaches and consultants for well over fourteen years now, helping them improve how they show […]
Content marketing through blogging is like playing tennis. You get results through consistency, practice and persistence. Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? Are you serving quality, relevant content within the lines of your readers’ needs? As I mentioned in my previous […]
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