You already know that, “Content is King” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. There is far too much garbage floating around online that doesn’t help to solve your target market’s problem or add anything new to a discussion.
Good business blogs – the ones that have large readership – are like good restaurants. You go there for a good meal and leave pleasantly satisfied. Compare that to fast food places that serve greasy high-fat meals: you feel bloated and stuffed but not healthy.
Keep in mind that many people and Internet users have short attention spans. Not only do you need to have great content, but you need to present it in the right way. Think of what food at a French restaurant looks like compared with your local McSnack basket.
Don’t run the risk of having visitors to your blog click away. Once they leave, it’s unlikely they will return. Seize the opportunity to capture their interest by giving them content they can sink their teeth into from the beginning.
Start with a Topic You Can Build On
Let’s say you have a financial site and you choose a topic such as payday loans. This is a tool many people are using these days and they have lots of questions about. How can you make meaty posts about this topic? Read More→
