Category Archives: Online Marketing

5 Blog Writing Lessons from the U.S. Open Tennis Championships

Every time I watch top tennis players compete, I learn something about blog writing. The US Open is on right now, through next weekend. (Seriously, I think about tennis when I’m blogging.) Here are five blog writing tips. You’ve got to keep moving. When a topic is hot, you see a few hundred other posts about…

Say NO to Auto-Feeds:
Your Blog & Facebook, Social Sites

Today’s guest post is written by Christine Buffaloe, of Serenity Virtual Assistant Services, a great resource for social media know-how, for Facebook, LinkedIn and Twitter. Many people who think they don’t have time for social media use applications that automatically feed their blogs into Facebook, Twitter and LinkedIn. Although this seems like a good idea,…

Landing Pages: Get Readers to Take Action

How do you get readers to take action? Short answer: a landing page. (Also known as a sales page, squeeze page) You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action….

Tips on Blog Post Optimization

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as well-written for your readers’ interests? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart. This is good for days…

If Your Blog Writing Still Stinks…

Your blog writing can improve. I’ve talked about this before:  here’s a secret formula you can use to grab people’s attention, stimulate their desire, and trigger action. Ba-da-boom, instant sales and subscriptions! Don’t be silly, there are no easy formulas, of course not. But just follow along with me here. I’ve been reading several neuroscience…

6 Writing Tips for SEO Friendly Content Marketing

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Do you litter your blog writing and…

Facebook Fan Page: Top 5 Reasons to Have One

As some of you know, I’m not an avid Facebook fan, but as a business owner, I don’t ignore the fact that so many people use it daily. There are certain pitfalls with it, like with any social networking site. You don’t want to get caught up wasting time if you’re running a business. But…

7 Ways to Format Blogs to Engage Readers’ Brains

What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline The call to action The headline is what gets read and spread. It’s your “shout-out” on social media sites, in feed readers, and email updates. It’s the bait on your…

Why Content Marketing with Video Is Key

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to…

Content Marketing with Videos: Free Webinar

You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. Trust me on this, you don’t need to buy expensive tools and hire a producer. It’s the best way…