blog writing | Writing On The Web by Patsi Krakoff, The Blog Squad

Content Marketing Strategies for Smart Professionals

Search Results for "blog writing" – Page 60

Small Business Content Marketing: When to Hire A Freelance Writer?

By Patsi Krakoff

Wednesday, March 13th, 2013

When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. In order to get the online results you deserve […]

Categories : About Blogs, Attracting Clients, Content Marketing, Online Marketing, Writing for Others, Freelancing

Tags : Attracting Clients, business blogging, content marketing with blogs, freelance writing, Writing for the Web

Content Marketing Writers: How’s Your Cognitive Fitness?

By Patsi Krakoff

Wednesday, March 6th, 2013

What’s the most important thing you can do to improve your skills as a writer, blogger, or content marketer? I’m not sure there’s any one right answer, but my vote goes to working on your cognitive fitness. That’s a term we’re going to be hearing a lot about. I first read about it in Harvard […]

Categories : Brain Based Content Marketing, Content Marketing, On Writing Better, Writing for Others, Freelancing

Tags : blog writing, brain science, neuromarketing, Writing for the Web

Better Content Marketing:
Words and Numbers Matter

By Patsi Krakoff

Wednesday, February 27th, 2013

As a psychologist, I’m fascinated by how our brains work. When writing online content, I try to apply neuroscience to understanding why some copy outperforms others. When writing for business, i.e. content marketing, you want to get the words right, so that your web pages, blogs and e-newsletters get results for your business. Words matter. […]

Categories : Brain Based Content Marketing, Content Marketing, Online Marketing, Writing for the Web, Writing Great Copy

Tags : Attracting Clients, brain science, Content Marketing, neuromarketing, Writing for the Web

Relationship Marketing Messages that Work:
How to Use Send-Out Cards

By Patsi Krakoff

Tuesday, February 5th, 2013

Relationship marketing is getting simpler with inexpensive tools. Yesterday I got one of those ‘Send-Out’ cards in the mail from a colleague whose webinar I attended. It’s a great way to practice the fine art of relationship marketing. Send-Out cards, although printed, look as if they’re hand-written, and can be used to get the attention […]

Categories : About Blogs, Attracting Clients, Content Marketing

Tags : Attracting Clients, Content Marketing

2013: No Marketing Goals This Year, Just One Word

By Patsi Krakoff

Wednesday, January 9th, 2013

No goals for 2013. I’m not setting any marketing goals this year. Goals are bad. I am not kidding, and there’s research to prove it. This isn’t just me trying to avoid feelings of failure when I’m not seeing immediate results. Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on […]

Categories : About Blogs, Attracting Clients, Coaching/Personal Development, Content Marketing, Online Marketing

Tags : Attracting Clients, business blogging, Content Marketing, content marketing with blogs

5 Reasons to Hire a Content Marketing Writer for Your Business

By Patsi Krakoff

Wednesday, December 26th, 2012

“Content is king.” Bill Gates said it, so it must be true. Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a […]

Categories : Content Marketing, Writing for Others, Freelancing, Writing for the Web, Writing Great Blog Content

Tags : Attracting Clients, blog writing, Content Marketing, content marketing with blogs, Online Marketing, SEO, Writing for the Web

My Business Website: Content for Customers… or SEO?

By Patsi Krakoff

Wednesday, December 12th, 2012

Should my business website focus on keywords and getting search engine results? Or quality content for customers? Perhaps a more important question is “How do I make the most of each of my web pages so that my business and I get found, get known, and get clients?” The challenge: You want to make sure […]

Categories : Attracting Clients, Content Marketing, How to...Tips, Online Marketing, Writing for the Web

Tags : Attracting Clients, business blogging, content marketing with blogs, Online Marketing, SEO, Writing for the Web

Are Infographics Becoming Too Complex?

By Patsi Krakoff

Wednesday, November 28th, 2012

There’s no doubt that infographics are an extremely useful internet marketing tool, and as such, they’re becoming ever more commonplace when trying to gain new blog readers. There’s no better way to attract new customers than with a clever graphic. The problem, however, is that we’re seeing more and more that are overly complex, and […]

Categories : About Blogs, Content Marketing

Tags : Attracting Clients, business blogging, Content Marketing, content marketing with blogs, Online Marketing, social media marketing, writing on the web

How Content Marketing Works on Pinterest

By Patsi Krakoff

Wednesday, September 19th, 2012

For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. A study done by Shopify, shows the growth of this site is better than Facebook and Twitter at the same point in their history. […]

Categories : Attracting Clients, Content Marketing, Online Marketing, Social Media Stuff

Tags : Attracting Clients, Content Marketing, content marketing tips, Online Marketing, social media marketing