What will make your web readers take action or not? Content marketing isn’t successful without results. So when writing a blog post or a web page, keep these key questions in mind. You want to inspire readers to pick up the phone, click here, sign up, register, or remember your brand. Here’s a final note…
Tag Archive: blog content
5 Content Marketing Questions:
#3 What’s Possible?
In Maria Velosa’s Web Copy That Sells book, there is a 5-step blueprint for writing on the Web. This is really what content marketing is all about. When you answer the following 5 questions, your writing tasks are simplified and your copy becomes clear. What is the problem (pain, predicament)? Why hasn’t this problem been solved? What…
5 Content Marketing Questions:
#2 Why Hasn’t This Problem Been Solved?
In a previous post, 5 Content Marketing Questions: #1 What is The Problem?, I reviewed the content marketing questions that help you organize and simplify your Web writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should you do now? Question #2, Why hasn’t this…
5 Content Marketing Questions: #1 What’s the Problem?
In a previous post, Writing Web Content that Gets Results: Questions, I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t…
Writing Web Content that Gets Results: Questions
The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing is a buzz word not just because…
Compelling Content: What Are Your Readers’ Hot Buttons?
How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers?) First, let’s deal with the compelling content thing. Your content isn’t going to market a thing if you don’t reach inside the heads and hearts of your readers. Obviously it’s all about your…
7 Blog Writing Steps BEFORE You Check for Keywords
This is a little story I share with new blogging clients who get hung up about keywords. One client in particular (let’s call him Ted) had written about 10 blog posts which were saved as drafts because he was worried about keywords. Let me say that there’s a learning curve involved in writing for your…
Get Personal: 5 Tips for Putting YOU in Your Blog
If you’re writing for your business, how much of yourself should you include? Everyone agrees that blogs are a place to have a conversation. How personal should you be? How do you keep the YOU in Business Blogging and still make it work for business? There’s an ongoing trend to be personal with business communications. Rohit Bhargava’s…
Educate Your Readers: 4 Learning Styles
Remember the 4 E’s of Better Business Blogging? It’s my short hand memory checklist before publishing a blog post: Educate, Entertain, Engage & Enrich readers. You write to educate, entertain, engage and enrich readers when you want to build readerships and get great results with your blogging. When it comes to educating readers, it’s important to take a page out of teachers’ notebooks….
Writing Great Blog Content: Painful?
Rich Brooks of Flyte Media says that writing content is painful, and compares it to having dental work without novacaine! What do you think? For me, writing – whether for my blogs, website, my email broadcasts and newsletters – is more like getting my teeth cleaned: it can be painful, but then you come out with…
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Hi, I'm Dr. Patsi Krakoff, an experienced content marketing specialist with a background in journalism and a doctorate degree in psychology. I've been providing online marketing content and consulting for coaches, consultants, authors, and speakers for the past 11 years.
I live and work from my home in the village of Ajijic in Mexico... why? Because it's Paradise! I enjoy tennis every day, and connecting with smart professionals online. How can I help you? Leave a comment and say hello...
My ebook: ContentMarketingwithBlogs.com
My e-course: ContentMarketingforOnlineProfits.com
My blogging program: Time-Saving Tips for Smart Blogging
My Content for Coaches business: ContentforCoachesandConsultants.com
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"Writing optimized, compelling, keyword-rich content on a blog is the quickest, least expensive, easiest way to grow sales and build your business..."
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Content Marketing with Blogs - Free eBook
"Writing optimized, compelling, keyword-rich content on a blog is the quickest, least expensive, easiest way to grow sales and build your business..."
A free online ebook on how to turn readers into clients with quality content marketing
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