Have blogs and social media replaced e-newsletters? In a poll I did with professionals who publish a newsletter, people shared that they still send out regular e-newsletters, and told me why their subscribers like getting news:

“It helps me stay connected and it provides me with thought provoking ideas, and useful tools to be successful in life.”

Ask other professionals if they’re getting results from an e-newsletter, and then judge for yourself if it’s worth the time and effort (and money). Here are other comments I received:

“I just met with the COO at a company where I’ve been coaching. He told me that the employees (the ones I coach) forward him my newsletter. He said, ‘They want me to read it because they feel the content is often pertinent to what’s going on at the company.’ There are over 100 employees at this company and I’ll soon be asking if I can send everyone my newsletter.”

“The newsletter is an intimate way to stay in contact with clients and a non- threatening resource for potential clients to learn more about me and how my coaching can help meet their needs.”

“It has heightened awareness, helped build our brand and brought in inquiries, referrals and requests for information.”

“… when it goes out, I always receive emails from people I don’t usually hear from, telling me how much they enjoyed reading it, found my information timely and applicable, and in general, thanking me because they look forward to receiving it.”

“… when at business functions, I will often have someone say to me ‘I know who you are, I get your newsletter.’ I believe it keeps my name and what I do ‘out there.’ I see my newsletter as contributing to
my success. It makes a statement that speaks to my brand.”

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